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When We Wear Young


strive to be thoughtful in what products we select. Whether it's from brands that use the softest organic cotton for your baby's skin or artisans crafting classic wooden toys painted with non-toxic dyes or the local mom that designs her own clothing line here in Canada, you can rest assured that simple sustainable design is my top priority.

The origin of when we wear young is linked to my own journey in parenting and lifestyle choices. I wanted to buy well designed baby items without sacrificing style or the environment, and that simple wish turned out to be a very difficult one. I felt like it was easier when we were young which is what our name represents.

I searched the world over for quality toys that did not look out of place or clothing that were comfortable, soft, and not overly gender-biased that both my child and I would love. Through this experience I realized that there was an opportunity for me to help other parents get the best quality items for their children.
- Minna






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