We are obsessed with empowering kids through their everyday routines. That's because We believe that childhood is magical and that we can spark kids curiosity, creativity and confidence using their everyday routines, starting with self-dressing. So we curate quality pieces for all things childhood, that are fun (for them), modern (for you) and sustainable (for our planet).
We're a mom-founded shop, curating gorgeous, modern and sustainable kid essentials from obscure brands, that you won't find in other shops. We also believe that kids don't need a ton of clothes, they need pieces that can be mixed and matched easily. That's why we simplified it for them (and you) with our BLAST™ method for wardrobe selection, that teaches fashion should be sustainable but also fun!